Foundation of Design Promotion in Europe and China is an exclusive partner of the Design Intelligence Awards. It actively promotes the award, invites entries, and gives support whenever necessary. Please follow the instructions below for a successful entry.
The 9th edition of the Design Intelligence Award calls for outstanding design works. Free to enter and a possibility to win one of the prizes in the €625k prize fund. Agencies, companies, designers, and students are invited to enter their innovative products, services, and projects. Either released products or concepts are allowed to enter the award within two separate categories.
Enter the competition with your exceptional product, service, or concept, and compete for a chance to win a share of the €625k prize fund.
Design Intelligence Award 2024
How to participate?
1. Remember our invitation code
NL2024-BROR72D
Use the code during your entry; it will give you access to extended support and a chance to get invited to potential exhibitions in the (near) future.
2. START YOUR ENTRY
Enter your product, service, or concept before July 14, 2024 (17:00 CEST / 24:00 UTC+8).
Check whether our invite code has been entered automatically (NL2024-BROR72D)
3. Send us a participation notification
Please send us an email if you successfully submitted (dia@designpromotion.org)
Award setting
The entry is free of charge, with no fees for collecting an award and a total prize pot of around €625.000. Solutions for all industries and application fields will be accepted. You can enter both in the product or concept group. The Product Group Focuses on designs of commercially available products or un-launched products with prototypes or samples. The Concept Group encourages design ideas from all industries and sectors without limitations in forms.
Grand award all groups
1 awards, ±€125.000
Product Group
Gold Award
4 awards, ±€37.500/award
SILVER Award
8 awards, ±19.000/award
BRONZE AWARD
12 awards, ±€12.500/award
Concept Group
FUTURE TALENTS AWARD
2 awards, ±€6.250/award
YOUNG TALENTS AWARD
8 awards, ±€2.500/award
In addition, the Honorable Mention Award will be granted to about 300 entries selected from the two groups (the actual number of award winners is subject to the appraisal results).
More information
Participating in the Design Intelligence Award (DIA) offers a platform to showcase your design innovations globally, access a €625k prize fund, and connect with a vast network of experts. Join this prestigious event to benchmark against top designers and elevate your work to new heights. No fees are
Important links:
Submission steps (how do I submit?)
Discover the Design Intelligence Award in 25 minutes
In 2024, minor changes have been made to the setup of the award; the video doesn’t display the right price awards.
Join now and receive unique opportunities
Using our invitation code while entering your work provides you with access to extended support and an opportunity to be invited to potential exhibitions in the near future (e.g. Dutch Design Week) – invitation code: NL2024-BROR72D
Frequently Asked Questions
Why enter?
Receive financial rewards from the €625k prize fund, including up to €125.000 for the gold winner.
Benefit from global media promotion of your work.
Engage in face-to-face exchanges and collaboration with representatives from various industries.
Receive industrial support to accelerate your market expansion.
Access business and trade opportunities in China through the DIA Trade & Business Portal.
Who is eligible to participate?
Individuals, enterprises, universities/colleges, and institutions with original works in industrial design.
- Product Group is open to commercially available products or un-launched products with prototypes.
- Concept Group is open to design ideas from all industries and sectors.
What are the participation costs?
There is no application fee for participating in the Design Intelligence Award (DIA). In contrast to other awards that may charge fees for collecting the award, DIA offers a substantial cash prize for winners.
Which designs can we enter?
Solutions for all industries and application fields will be accepted.
In what categories can I enter?
Solutions for all industries and application fields will be accepted.
The entry categories for the Design Intelligence Award (DIA) cover various areas and focus on innovation:
- Cultural Innovation: Reviving traditional culture and creating sustainable designs.
- Life Wisdom: Smart everyday products that make life easier and help vulnerable groups
- Industrial Equipment: Improved equipment and efficient production systems in industry sectors
- Digital Economy: Data-driven ideas and digital designs making a social impact and changing society
Foundation for Design Promotion in Europe and China
We are proud to announce that two of our award-winning entries, which earned over €40,000 for their exceptional designs, participated using our invitation code.
DIA Silver: springtime with lemmo one FROM THE NETHERLANDS WON ±€37.500 last year
LEMMO One E+Bike is an innovative urban electric bike that separates the drive system from the mechanical bike. This dual functionality allows it to be a commuter electric bike or a sporty pedal bike. The design enables easy upgrades or repairs, extending the bike’s lifespan. It is dual-purpose, sustainable, and user-friendly.
DIA Future Talents: VANTOT with Sunseeker from the Netherlands won ±€6250 last year
Sunseeker by Studio VANTOT is a modular solar-light chain designed to enhance urban environments. Its smart modules use light sensors to move and optimize solar energy capture, mimicking sunflowers. Sunseeker adds playful, interactive elements to cities and provides illumination at night using stored solar power.
Participate now
Participate with invitation code: NL2024-BROR72D
Design Intelligence Award 2022 – exhibition
Promotional activities
Past activities and entries collected by Foundation Design Promotion in Europe and China on behalf of DIA.
DIA @ Evoluon, Dutch Design Week 2022
Last year, as part of the promotion, the Design Intelligence Award participated at the DDW 2022 in Eindhoven @ the Evoluon. 5 Dutch and 7 international entries were given a platform to present their entry, and over 30.000 visitors were inspired.
Winners using our invitation code
Over 20+ entries using the invitation code from the Design Promotion Foundation were selected as Honourable Mentions by the expert team
DIA @ YKSI EXPO, Dutch Design Week 2021
Two years ago, we promoted the Design Intelligence Award in Dutch Design Weke 2021 at Yksi Expo. 5 Dutch and 5 international entries were given a spot to present their work, and to promote and extend their network.
Join now and receive unique opportunities
Using our invitation code while entering your work provides you with access to extended support and an opportunity to be invited to potential exhibitions in the near future (e.g. Dutch Design Week)