Design Intelligence Award (DIA) 2023

Foundation of Design Promotion in Europe and China is an exclusive partner of the Design Intelligence Awards. It actively promotes the award, invites entries, and gives support whenever necessary. Please follow the instructions below for a successful entry.

The 8th edition of the Design Intelligence Award calls for outstanding design works. Free to enter and a possibility to win one of the prizes in the $750k prize fund. Agencies, companies, designers, and students are invited to enter their innovative products, services, and projects. Either released products or concepts are allowed to enter the award within two separate categories.

Enter the competition with your exceptional product, service, or concept, and compete for a chance to win a share of the €750k prize fund.



Design Intelligence Award 2023

How to participate?

1. Remember our invitation code

NL2023-BHE63ZZ

Use the code during your entry; it will give you access to extended support and a chance to get invited to potential exhibitions in the (near) future.

2. START YOUR ENTRY

Check whether our invite code has been entered automatically (NL2023-BHE63ZZ)

3. Send us a participation notification

Please send us an email if you successfully submitted (dia@designpromotion.org)

The entry submission portal will close on June 30, 2023 (17:00 CEST / 24:00 UTC+8).


Award setting

The entry is free of charge, with no fees for collecting an award and a total prize pot of €750.000. Solutions for all industries and application fields will be accepted. You can enter both in the product or concept group. The Product Group Focuses on designs of commercially available products or un-launched products with prototypes or samples. The Concept Group encourages design ideas from all industries and sectors without limitations in forms.

Product Group
Gold Award

2 awards, ±€140.000/award

SILVER Award

8 awards, ±27.500/award

BRONZE AWARD

10 awards, ±€14.000/award

Concept Group
FUTURE TALENTS AWARD

2 awards, ±€10.000/award

YOUNG TALENTS AWARD

8 awards, ±€4.000/award

In addition, the Honorable Mention Award will be granted to about 300 entries selected from the two groups (the actual number of award winners is subject to the appraisal results).

More information

Participating in the Design Intelligence Award (DIA) offers a platform to showcase your design innovations globally, access a €750k prize fund, and connect with a vast network of experts. Join this prestigious event to benchmark against top designers and elevate your work to new heights. No fees are

Important links:

Organization and rules

Participation guidelines

Submission steps (how do I submit?)

Discover the Design Intelligence Award in 25 minutes


Join now and receive unique opportunities

Using our invitation code while entering your work provides you with access to extended support and an opportunity to be invited to potential exhibitions in the near future (e.g. Dutch Design Week)


Frequently Asked Questions

Why enter?

Receive financial rewards from the 750k prize fund, including up to €140.000 for the gold winner.

Benefit from global media promotion of your work.

Engage in face-to-face exchanges and collaboration with representatives from various industries.

Receive industrial support to accelerate your market expansion.

Access business and trade opportunities in China through the DIA Trade & Business Portal.

Who is eligible to participate?

Individuals, enterprises, universities/colleges, and institutions with original works in industrial design.

  1. Product Group is open to commercially available products or un-launched products with prototypes.
  2. Concept Group is open to design ideas from all industries and sectors.
What are the participation costs?

There is no application fee for participating in the Design Intelligence Award (DIA). In contrast to other awards that may charge fees for collecting the award, DIA offers a substantial cash prize for winners.

Which designs can we enter?

Solutions for all industries and application fields will be accepted.

In what categories can I enter?

Solutions for all industries and application fields will be accepted.

The entry categories for the Design Intelligence Award (DIA) cover various areas and focus on innovation:

  • Cultural Innovation: Reviving traditional culture and creating sustainable designs.
  • Life Wisdom: Smart everyday products that make life easier and help vulnerable groups
  • Industrial Equipment: Improved equipment and efficient production systems in industry sectors
  • Digital Economy: Data-driven ideas and digital designs making a social impact and changing society
Design Intelligence Award 2022 – exhibition

Promotional activities

Past activities and entries collected by Foundation Design Promotion in Europe and China on behalf of DIA.

Join now and receive unique opportunities

Using our invitation code while entering your work provides you with access to extended support and an opportunity to be invited to potential exhibitions in the near future (e.g. Dutch Design Week)